Who We Are
You can count on us as your friendly beauty trends guide. As a beauty writing company, we often write about makeup, and we take pictures while doing it.
In addition to achieving our Glass Skin Goals, we are passionate about exploring the most helpful natural skincare products, hunting down the truth about famous products.
You can visit our site regardless of your background, skin tone, hair type, or budget, and believe us you will feel you belong to us. It’s our mission to offer you a deeply personal approach to glamour, and we promise to be open, honest, and vulnerable to our personal stories. You’ll also find expert-backed wellness advice here.
Take your time. Click around to find out more. Our goal is to inspire you.
In a nutshell, we’re here to help readers discover their individuality and empower them to feel the power of confidence and community. There is more to beauty than braid tutorials and mascara reviews. We can reflect culture, gender, race, or even politics by the way we style our hair, our facial features, or the way we dress. Whenever possible, we advocate transparency in the coverage of our beauty products, from choosing which products to review to decide, why we write, what we do and how it can help you. Because of that, we feel it’s imperative to let you know how we do what we do, from creating content to having a deeper understanding.
Our Policy and Standards Fact-Checking
All of our articles, including news, include research and verification of facts and data. We aim to provide readers with quality content based on the insertion of relevant, qualified, and diverse sources. Our experienced staff or members of our fact-checking team thoroughly review and fact-check each news article. We rigorously evaluate content for accuracy, relevance, and timeliness.
Let us know if you have noticed an error, by email.
Our team includes writers, and editors who have worked at reputable companies. We strive to bring diverse voices to the surface.
Our goal for this site is to make it one of the biggest makeup trends sites on the internet, reaching more than millions of readers a month, with rich informative contents, and it’s not just lipstick testing and selfies.
You’re welcome to make us correct.
Our editorial teams always notify readers when factual errors are found in news stories. An editorial team member will investigate errors and verify them. The correction will be clearly outlined, along with the reasons for the change, upon approval. Even if a story is factually accurate, if it lacks clarity and detail it may be updated without an editor’s note.
We regularly review our evergreen content for updates. The date of the change will appear at the top of the story after the change. As news articles usually deal with a specific event, they are not routinely updated.
Report errors via email!
How we work
For the outsourcing of articles, we have strict standards that our authors and editors follow. The materials we use for our research include interviews with experts and peer-reviewed journals. At least one credible source backs up all data points, facts, and claims.
The use of anonymous sourcing can undermine credibility and trust, so we strongly discourage it. We will always tell the readers why we select to use an unidentified source.
It is a cornerstone of our reporting and sourcing to include an array of viewpoints, including the viewpoints of people of different races, genders, and sexual orientations, as well as individuals of various ages and abilities.
Additionally, we also cover women’s and men’s health, bringing trends, news, and solutions to more than millions of women. We also cover fitness, self-care, and health topics.
Our passion for skincare is second to none, and our essays dealing with wellness are favorites of our readers. We combine our love of writing and logic by incorporating content best practices with our passion for data analysis.
It’s our top priority to take actionable steps toward diversity, inclusion, and representation, and we promise to be open, transparent, and upfront about it.
I hope you’ll return soon. Thank you for dropping by.